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April 1, 2016
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The best way to motivate your team is to give them something to be proud of. After all, who wants to be stuck standing behind a draped table looking across the room as attendees flock to the latest technologies? If your company has something great to offer but needs some help attracting the right candidates,

December 20, 2015
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As the 2015 recruiting season winds down, and you assess your ROI, budget and strategy for 2016, take a quiet moment to reflect on your overall tradeshow presence.  Consider the vibe that attendees feel when they experience your exhibit or event.  Quick personal assessment: How do you stand up against competitors?  Are you communicating your brand?  Showcasing technology?

September 1, 2014
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New trends in exhibits are turning heads faster than the ALS Ice Bucket Challenge. Modular Exhibit Design: Why have different exhibits for different floor spaces? Modular exhibits enable you to utilize elements in different configurations starting from the 10’x10′ building upscale with mix and match exhibit pieces to 20’x30′ and beyond. Engagement & Smartification: Integrating

August 27, 2014
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Louis Vuitton, Shinola Detroit, Mercedes Benz take note — Goldman Sachs has joined the club. As the shift for top talent begins to wane away from standard tangible offers such as salary, full benefits, flexible work arrangements, the Harvard Business Review reports a major new emerging driver for attracting candidates: PRESTIGE Can an exhibit communicate prestige? Absolutely! Goldman

June 30, 2014
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Tradeshows offer a perfect opportunity for communicating your corporate story. Some organizations are locked in with the same exhibit house for years.  Exhibit and design although workable isn’t functional and hasn’t kept up with technology or exhibit trends that attract top talent.  Sound familliar? How do you get management buy-in for moving in a fresh

June 17, 2014
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The exhibit experience offers an opportunity to convey more than simply your logo.  Your exhibit begins the process of courting your candidates and showing them that this job opportunity can become an extension of their lives, more than “just a job”. How do I integrate relationships into exhibits? Building a relationship with the candidate includes