As the 2015 recruiting season winds down, and you assess your ROI, budget and strategy for 2016, take a quiet moment to reflect on your overall tradeshow presence. Consider the vibe that attendees feel when they experience your exhibit or event. Quick personal assessment: How do you stand up against competitors? Are you communicating your brand? Showcasing technology?
Tradeshows offer a perfect opportunity for communicating your corporate story. Some organizations are locked in with the same exhibit house for years. Exhibit and design although workable isn’t functional and hasn’t kept up with technology or exhibit trends that attract top talent. Sound familliar? How do you get management buy-in for moving in a fresh